Hi, i am Pallabi

I elevate ambitious creatives and entrepreneurs to grow through digital marketing, design, coaching, and storytelling.

As an Author

Pallabi Das | Designer • Digital Marketer • Author
Inspiring creativity and personal growth through my books “Hope, Don’t Let Go” and “Start Designing” — helping others find strength, purpose, and confidence in life and art.

Explore My Creative Journey

Designing with Purpose

View Work

Where Dreams Meet Purpose

GiftYour.in is my heart in motion — a symbol of creativity, kindness, and the unshakable spirit to make a difference. It’s a journey of passion, people, and purpose — one gift, one smile, one story at a time.

Projects

Creative design solutions.

Driving 360° Marketing Strategies Across Leading Retail Brands

I have successfully managed ATL, BTL, and Digital Marketing campaigns for reputed brands like Reliance, Big Bazaar, and Easyday, overseeing operations across the East Zone.
From conceptualizing creative campaigns to executing impactful brand activations, my focus has always been on building connections that drive visibility, engagement, and growth..

Empowering Creativity with AI: My Session at Adda 24×7

I’m excited to share a proud moment from my journey as a designer and educator — visiting one of the most reputed organizations, Adda 24×7, to interact with talented students and creative minds. As part of my course “Advanced Graphic Designing + AI”, I had the privilege to conduct a special lecture and interactive session focused on the evolving landscape of design, creativity, and artificial intelligence.We explored how AI is transforming the creative industry — from concept generation to visual storytelling — and how designers can blend artistic vision with smart technology to stay ahead in the digital era.This experience was not just about teaching tools and techniques but about inspiring innovation, creative confidence, and design thinking in the next generation of creators.

GiftYour.in – Spreading Smiles, One Gift at a Time

GiftYour.in is my dream project — an Indian e-commerce platform dedicated to celebrating emotions through thoughtful, handmade gifts.
Built with the mission to empower small creators and simplify gifting, GiftYour connects creativity with compassion.
Every product tells a story, every order carries a smile — because gifting isn’t just about things, it’s about feelings shared from one heart to another. 💝

Career Highlights & Impact

My career is defined by driving measurable growth, leading multi-channel campaigns, and mentoring the next generation of digital talent across diverse industries, from education technology to large-scale retail.

A collage of Pallabi Das's work experiences in design and marketing.

01. Digital Marketing Strategy & Mentorship

Brainware University | Webguru Infosystem (Aug 2022 – Present)

Focus: SEO, Performance Marketing, and Educational Leadership.

Growth & Enrollment: Successfully launched a membership referral program that resulted in a 17% monthly enrollment growth for the institution.
Performance Audits: Conducted in-depth SEO audits and developed high-impact digital strategies for major brands, including BetterHalf, Beat XP, and Shadi.com.
ROI-Driven Campaigns: Designed and managed Google Ads campaigns focused heavily on maximizing Return on Investment (ROI).
Education: Mentored BBADM students, guiding their portfolio development and execution of live digital marketing campaigns.

02. International Digital Consulting

Brainware Sister Company, Webguru Infosystem (2024 – Present)

Focus: Global Project Leadership and Team Guidance.

Global Portfolio: Provide strategic guidance and mentorship to the digital marketing team on a portfolio of 13+ US and UK-based international client projects.
Service Scope: Direct and advise on large-scale international SEO, Social Media Marketing (SMM), and performance-based digital campaigns.

03. Retail Marketing & Digital Management

Reliance Retail (Smart Bazaar) (Mar 2022 – Sep 2022)

Focus: Regional Marketing, Visual Merchandising (VM), and Digital Integration.

Regional Campaigns: Designed and executed integrated regional marketing and Visual Merchandising (VM) campaigns that significantly enhanced brand visibility and customer engagement across the zone.
Collateral & Vendor Management: Streamlined the creation of marketing collateral and managed vendor alignment for large-scale, time-sensitive campaigns.

04. Large-Scale Retail Brand Activation

Future Group (Big Bazaar, Easyday) (May 2017 – Feb 2022)

Focus: Multi-Store Operations, Branding, and Creative Execution.

Massive Coverage: Oversaw and executed marketing campaigns and Visual Merchandising (VM) strategies across a significant retail footprint: 72+ Easyday stores and 78 Big Bazaar stores in East India.
End-to-End Campaigning: Supervised store branding, customer engagement activities, and coordinated content for regional digital marketing efforts, ensuring smooth campaign rollouts across all stakeholders.