About
My Journey
Hi, I’m Pallabi — a graphic designer, digital marketer, educator, creator, and a life coach who believes in the power of stories, design, and transformation.
My journey has always been about one thing: helping people and businesses grow with creativity and confidence.
From designing meaningful visuals to building digital brands, coaching individuals to overcome self-doubt, and empowering students with real industry knowledge — I combine creativity, strategy, and emotional intelligence to make a positive impact.
Over the years, I’ve worked with small businesses, startups, creators, and learners, helping them find clarity, build strong digital identities, and move forward with purpose.
Today, through Pallabi talks, I aim to inspire, guide, and support anyone who wants to grow — personally, professionally, or creatively.
A short story
My mission is to empower individuals and businesses to grow with creativity, confidence, and clarity.
Through design, digital strategy, and personal coaching, I aim to create meaningful experiences that inspire transformation, build strong identities, and help people believe in their true potential.
Mission
Vision
My vision is to become a trusted guide for creativity and personal development — a space where design, digital growth, and emotional well-being come together.
I want to build a community where people feel supported, inspired, and confident enough to create the life and brand they dream of.
Career Highlights & Impact
My career is defined by driving measurable growth, leading multi-channel campaigns, and mentoring the next generation of digital talent across diverse industries, from education technology to large-scale retail.
01. Digital Marketing Strategy & Mentorship
Brainware University | Webguru Infosystem (Aug 2022 – Present)
Focus: SEO, Performance Marketing, and Educational Leadership.
Growth & Enrollment: Successfully launched a membership referral program that resulted in a 17% monthly enrollment growth for the institution.
Performance Audits: Conducted in-depth SEO audits and developed high-impact digital strategies for major brands, including BetterHalf, Beat XP, and Shadi.com.
ROI-Driven Campaigns: Designed and managed Google Ads campaigns focused heavily on maximizing Return on Investment (ROI).
Education: Mentored BBADM students, guiding their portfolio development and execution of live digital marketing campaigns.
02. International Digital Consulting
Brainware Sister Company, Webguru Infosystem (2024 – Present)
Focus: Global Project Leadership and Team Guidance.
Global Portfolio: Provide strategic guidance and mentorship to the digital marketing team on a portfolio of 13+ US and UK-based international client projects.
Service Scope: Direct and advise on large-scale international SEO, Social Media Marketing (SMM), and performance-based digital campaigns.
03. Retail Marketing & Digital Management
Reliance Retail (Smart Bazaar) (Mar 2022 – Sep 2022)
Focus: Regional Marketing, Visual Merchandising (VM), and Digital Integration.
Regional Campaigns: Designed and executed integrated regional marketing and Visual Merchandising (VM) campaigns that significantly enhanced brand visibility and customer engagement across the zone.
Collateral & Vendor Management: Streamlined the creation of marketing collateral and managed vendor alignment for large-scale, time-sensitive campaigns.
04. Large-Scale Retail Brand Activation
Future Group (Big Bazaar, Easyday) (May 2017 – Feb 2022)
Focus: Multi-Store Operations, Branding, and Creative Execution.
Massive Coverage: Oversaw and executed marketing campaigns and Visual Merchandising (VM) strategies across a significant retail footprint: 72+ Easyday stores and 78 Big Bazaar stores in East India.
End-to-End Campaigning: Supervised store branding, customer engagement activities, and coordinated content for regional digital marketing efforts, ensuring smooth campaign rollouts across all stakeholders.
My Work
Snapshots of creativity, stories, and personal growth moments.
